Once thought to be a passing fad, and although still relatively new, social media is now taking a firm hold and warrants attention in many retailers’ online marketing efforts.
You can’t avoid it. No matter where you turn it seems you hear terms like “fan page”, “followers”, “tweet”, “re-tweet”, “blog” and more being used. With all the social media hype, many are questioning what social media actually is and how they can use it to move their business forward.
In this article I am going to explain what social media is, provide some strategies for making your site more social media friendly, touch upon differences between options presented by major social media outlets, and answer the question of whether you should do it yourself, or hire a consultant to do it for you.
Social Media can be time consuming, but when implemented correctly can add a level to your business that helps build brand loyalty, and awareness which in turn can boost your bottom line.
What is Social Media?
Wikipedia defines social media as: media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.