Ways to Book Your Next Event Space on a Budget

When it comes to planning successful conferences and seminars, choosing the right event space can be the decision that makes or breaks your summit. When you’re on a tight budget, it can seem like your options are limited, but they don’t have to be! Check out these three quick tips for picking your next location on a budget.

1. Plan Far in Advance

The sooner you’re able to book your event space, the better. Planning ahead as far in advance as you can allows you to have a little wiggle room in your dates, and may give you an opportunity to book a place during an off-season for less. A good rule of thumb is to try for at least a year ahead of the first day, but there have been many summits that have been planned out for the same weekend for decades, based on their success. Try to lock down dates that are not near similar events, and that you can most likely use in the years to come. This is especially important if you’re planning to host seminars in the same city every year.

2. Research Reviews and Look for Insider Info

Many review sites will list locations that hold seminars and conferences, so do a little research ahead of time to see what the conference organizers and attendees had to say about the event space. Also, search for conferences that are similar to yours in size and niche to find out where they’ve hosted seminars previously, and what they had to say about the location. Many events now have their own hashtags on social media, so try to search for hashtags that include both the seminar name and the location. That way you’ll be able to hear feedback from the attendees and speakers in real time.


Your Next Conference at a Convention Center

Finding yourself in charge of planning a conference at a convention center for your organization can be both exciting and overwhelming at the same time. Event planning can be a lot of fun, but it definitely requires organization in order to be successful. Here are eight tips for planning a fantastic event for your group.

Enlist Help

Planning a conference is a large responsibility, and it is far too much for one person to do alone. Recruiting individuals to help you will save you a great deal of time and stress. Many convention centers have planning staff who will also be available to help you prepare.

Decide on a Theme

Having a theme gives shape to the entire event. The theme can help determine who the speakers will be and what types of social events will take place. A theme can also help you name the event and can help attract potential attendees.

Set a Date

Be sure that you set the date far enough in advance that you have plenty of time to plan. A year or more is an ideal amount of planning time, if possible.

Choose a Location

A convention center is an ideal spot for a conference because it usually offers lodging and an abundance of meeting space in one convenient location. All centers are different, though, so it is important to compare the pricing at each spot, as well as what types of services are included. It is also wise to consider what types of amenities are around the convention center so that you can be sure your guests will have things to do during their downtime.

Develop an Agreement with the Location

Once you have chosen the perfect spot for your conference, be sure to construct an agreement with the location’s staff. Be sure that you fully understand the fees and the cancellation policy. It is extremely important that you come to an agreement with the location’s staff about when the final head count of attendees must be delivered. The date you have to provide a final head count will determine the amount of time you have to allow attendees to register for the conference.


How Do Manufacturing Businesses Keep

Lately there have been many changes in the sales process for manufacturing companies. Manufacturers focus on developing state-of-the-art processes and products, but since they are not too creative in their marketing and sales strategies, they find it hard to keep pace with the developing online market.

Hard-selling, door-to-door selling and walk-ins are things of the past and now, B2B consumers are doing their own searching, as well as purchasing of products and services online.

If manufacturers are willing to adapt to the changes and stay in the competition, then it is about time to make the best use of their online shop, their website.

When properly utilized, a website can serve as a sales machine that functions 24/7 for their business. This tool lets prospective buyers know more about their industry, company, products and services. A website should post the content that users need before making a decision to buy and let them go smoothly through the sales process.

That being said, manufacturing companies now aim to create and design a website which works like a sales machine to bring ROI for their business.These are the steps to follow:

Search for their Buyer Personas

As a start, they need to determine their target audience or prospective customers and learn as much as they could about them to help them go through the buying process.

This is critical since there are different types of buyers just as there are different kinds of manufacturers. For example, a company that manufacturers machinery parts has different buyers from a manufacturer of chemicals.

In addition, a manufacturer of machinery parts could have 3 types of target buyers like a distributor, purchasing agent and maintenance manager. Every persona has his/her own educational background in terms of machinery parts and has different reasons for buying when they land on a manufacturing company’s website.

Know the Goals they want their Website to Accomplish

When they have determined their buyer personas, they should know what they want their website to achieve.

Their goal may be to create an eCommerce site to allow therm to sell their products and/or services online. Or else, they may aim to educate prospective customers about their business, products and/or services and make them fill-out a quote request.

Perhaps, they may learn form their research that their prospective buyers know what they want and they want to encourage them to make contact by filling out a form. Manufacturers may realize that they also have different goals because of their different personas.

Considering their Buyers when Designing their Website


The Cost of Brewery Equipment

Breweries are of different sizes. You can find small microbrewery units as well as large commercial units. Therefore, the process diversity depends upon the beer type and automation degree. A large unit may have different sections and each of the section is designed for a specific brewing process. In this article, we are going talk about the cost of the equipment for this purpose.

Factors That Can Affect The Cost Of Brewery Equipment

Irrespective of the unit size, make sure you get an accurate estimate of the required equipment costs. This largely depends on the amount of beer you need to produce. Given below are the factors that may have an impact on the cost.


Different types of materials are used for making the equipment, such as stainless steel and copper.

Copper: Traditionally, the units are made of copper since it’s readily available and takes a pure form even after it’s melted down. Also, this metal can transfer heat pretty quickly, which is great for this process. However, this metal can react with many of other chemicals that can produce a metallic flavor. Besides, many cleaning solutions can cause corrosion to copper.

Stainless Steel: Today, commercial breweries use stainless steel kettles. You can find many kettles that feature copper cladding to offer a classic appearance. However, it’s important to keep in mind that the cladding is cosmetic. The good thing about this metal is that it doesn’t react with a lot of chemicals.

Also, stainless steel doesn’t affect the beer flavor unless it’s cleaned with modern bleach. Aside from this, stainless steel offers better strength than copper.

New or Used

Apart from size, another factor that affects the cost is the fact whether it’s used or brand new. Today’s business owners start off a microbrewery don’t have a big budget to work with. So, they tend to opt for used equipment to save money. Given below is the list of brewery equipment you need to get started:

  • Kegs
  • Storage tanks
  • Fermentation tanks
  • Kettles
  • Boilers

Size of the Brewhouse

A brewhouse is a company that runs the brewing business. Besides, it refers to a term that is used for the parts needed by a brewery for the brewing stage. Given below are the common components:

  • Whirlpool
  • Boil kettle
  • Hot liquor tank
  • Lauer tun
  • Mash mixer


Tips to Play the Role of a Wedding Emcee Like a Professional

Why an EMCEE is needed at reception ceremony: Being a wedding EMCEE is a huge responsibility that requires a lot of planning. A wedding is like a fulfillment of a dream for every bride and groom and also for their families and friends. So, if you are assigned the role of playing the wedding EMCEE for your best friend or any immediate relative, then you must realize that it is no less than an honor. You must make arrangements in a way that would please everyone in the guest list and make sure that the dream of sharing vows with your soul mate stays and lingers in the hearts of people even after the wedding. Here are three tips to practice while preparing to play this role with utterly impossible perfection:

  • Do not be a part of the spotlight. Not even for once. The limelight of focus and undivided attention should be on the glowing bride and cranky groom so that memories are made, shared and captured. The first step is to give all concentration to the bride and the groom through your performance.
  • It should happen naturally and effortlessly on stage or dais. The jokes should not offend anyone so the second tip is to take the guest list and make a checklist that you can’t speak about before or after the toasts to be given by the guests. Practice and keep practicing so that on the big day, you know who, when, what, where about the wedding or reception like any other professional.
  • Be easy during terms of performance and make it a point to be on the same page as the bride and the groom so that none of the parts of the event gets spoiled because the people involved weren’t in mutual agreement.

How you can play the role of an EMCEE for a wedding like any professional: It is no surprise that nowadays, experienced EMCEEs are hired by event managing companies or by people for personal occasions with close family and friends so that the guests stay entertained and there is no time to spare for boredom. But, if someone who has no history or idea about the job of an EMCEE then he/she should follow these criteria to make yourself eligible for the honorable mention as your best friend’s wedding EMCEE.


Leadership For An Uncertain Future

Thanks to the Coronavirus Pandemic, we have never needed leadership more than we do now. The question ownership must ask itself is, Do our current leaders have the capacity to lead my organization into an unknown future? Leaders today must be: forward-thinking, strategically flexible, and adaptable, with a willingness to challenge the status quo and conventional wisdom. Leaders must have a healthy disregard for the impossible, and the skillset to think strategically and plan systematically. Does this sound like the leaders in your organization? If not, then the more important question is, What are you going to do about it? What you do next is what mattes the most!

Leaders, historically, and this will never change, are responsible for three things: 1) produce results, 2) lead, and 3) develop future leaders. Now that the Coronavirus Pandemic has ushered in a new normal, which has drastically changed the rules of engagement, we can add a forth responsibility for today’s leaders: reenergize their people and their organizations.

For most organization, the Coronavirus Pandemic and it’ aftermath have upended life as we know it. The resulting pain, grief, and economic dislocation will be felt long into the future. The first priority for leaders, therefore, is to lead with empathy and compassion as they revitalize and reenergize their exhausted teams and organizations. Organizations are fatigued. They need to catch their breadths in order to regroup and prepare for the second act – the post-pandemic future. Organizations need to become future-ready.

The pandemic has blown all the traditional limitations out the window. Everything is on the table. Anything is possible. The pandemic offers a once-in-a-generation opportunity for change. The case for reimaging your organization and taking bold actions has never been clearer. But to do this, you need leaders; real leaders, not people merely filling a leadership position. So how do you know if you have real leaders? Here are five key questions that can help you assess the leaders in your organization:

1. Your leaders consistently produce results. The operative word is consistently.

2. Your leaders develop future leaders. How many leaders have your current
leaders developed in the past five years?

3. Your leaders have followers who are energized, focused on the mission,
possess a can-do attitude, and willingly follow their leader.

4. Your leaders are forward-leaning, think strategically as well as tactically, and
plan and prepare for the future. Or do they react to the future once it arrives at
their doorstep? BTW – the problem with the future is that it always arrives
before we’re ready for it. Should the future arrive at your doorstep before you’re
ready for it – guess what? It’s too late!

5. Your leaders challenge your organization’s status quo and dogmas. Do they
push your organization to get better, faster, and more efficient, or do they quietly
play the hand your organization deals them?

As difficult as this time is for many, it’s also the opportunity of a lifetime. This is a time of extraordinary change. The whole world is upside down, but that spells opportunity for business leaders whose eyes are wide open. Your eyes have to be wide open because opportunities and silver linings don’t fall from the sky squarely into your lap. Opportunities and silver linings only reveal themselves to those who go looking for them. If you look past the hardship and struggle, this can be a very exciting time. Opportunities are around every corner and people are desperate for solutions. You will only benefit from this crisis if you see it as an opportunity. If you look for hardship, you’ll find it everywhere; if you look for opportunities, you’ll find those everywhere as well.


They Made Hit Records and Saw UFOs

On August 24, 1974 Lennon was lying in bed naked in a NYC penthouse apartment on East 52nd Street. He was not with Yoko Ono at that time, he was with his girlfriend May Pang. He was looking over mock ups of his next album’s cover and waiting to take a shower. At 9pm he said he “got an urge” to get up and go to the window. He walked out on to the large penthouse patio area and saw a saucer-shaped UFO. It had a rim with white lights. There was also a red light on top that blinked. In his own words, “I wasn’t surprised to see the UFO really, as it looked just like the spaceships we’ve all seen on the cinema growing up, but then I realised this thing was real and so close, that I could almost touch it!” May Pang also saw the object.

May Pang just got out of the shower and was drying off when John called for her to come quickly. She went to see what was happening and was shocked to see John standing naked on the roof pointing wildly towards the southeast. She later described seeing “a brightly lit circular UFO, floating silently and less than 100 feet away.” No sound came from the craft. The summer sun still provided more than enough light to get a good look at the object’s saucer-shaped structure apart from the lights. As the object started to move quietly away, May said that John stood with his arms sretched out yelling for the thing to come back and take him away. That might seem strange, but there is a back story that explains his strange behavior.

Forty some odd years after the sighting at the penthouse, Uri Geller spoke about a previous encounter that John Lennon had at the Dakota where he lived with Yoko Ono. He was lying awake in his bed late at night when a bright light appeared around the edges of his closed bedroom door. He got up quickly, went to the door and pushed it open. He was immediately confronted by four “thin creatures” that pushed him towards a “tunnel of light.” Lennon did not remember much, but he did recall being given a small metal object shaped like an egg that fit in the palm of his hand. He later gave it to Uri when he to!d Geller the story. Uri still has it and treasures the gift. I guess that Lennon thought the incident at the penthouse was the creatures returning for him.

May Pang and John Lennon tried to photograph the object. All of the photos were inexplicably over exposed. Lennon called the police a short while later. They told him that a number of calls came in about it, but they had no idea what the saucer shaped object might be. Uri Geller said that John was not particularly upset about the encounter because he had childhood dreams about seeing UFOs and even meeting Aliens. He made a drawing of what he saw and commemorated the event in the liner notes of his WALLS AND BRIDGES record album.

You don’t have to see a UFO to be interested in them. I don’t think any of The Ramones have seen a UFO. That didn’t stop them from coming to a NYC Lecture I presented in the 1980s. I was up at the lectern getting ready to begin my program when I saw some oddly dressed guys walk in the door in the back of the room. They wore black leather jackets with white skulls protroding from various places on the jackets. I couldn’t see their faces from that distance. My wife came up to the podium and told me The Ramones were there. They came to several more lectures I gave over the years.

When some people think of UFOs and Aliens, David Bowie may come to mind. At 15 he was already a singer in a Rock band (1962). At 20 he released his first album (1967). At 22 David Bowie had his first big hit, titled SPACE ODDITY (1969). In 1972 he switched gears and became Ziggy Stardust. Off stage he was still David Bowie and retained that name professionally, but onstage it was ZIGGY STARDUST AND THE SPIDERS FROM MARS.

Bowie never hid his belief in Aliens or the fact that he regularly saw UFOs. As a kid he said he saw them so often that they became intergalactic friends of a sort. According to some of his earthly friends he went out UFO watching beginning in 1967 after seeing a large UFO over London. That continued throughout his life. As early as 1979 he told a radio interviewer that he believed there was life on Mars and that we would soon discover that the planet could support life. Bowie was also a big believer in the fact that the U.S. and U.K. Governments were covering up information about UFOs and Aliens. He later starred in the film THE MAN WHO FELL TO EARTH, which has become a cult classic.

The relatives of ELVIS PRESLEY told a story about a possible UFO event and The King. This one maybe the most unusual ELVIS STORY of all. Family members present at his birth, and the doctor who delivered him, said that a bright light appeared over the house. The light had no discernable source and no one was ever able to explain it. Beginning at the age of eight, Elvis said that he believed he had been telepathically visited by Aliens. They gave him a vision of his future fame. He told some friends that the vision was of a man in a white suit singing in front of a huge crowd, but he did not understand the vision at the time he had it.


Leather Skirts – Choosing the Leather Skirt For You

Investing in leather skirts is a great decision. After all, this style has been timeless. Many women are putting on these skirts and hitting the dance clubs, knowing that they will be the center of attention. Well, get a nice leather skirt and you’ll be ready to start playing up your looks.

As you are getting ready to select your outfit, remember the accessories that you may want to wear with your leather skirt. After all, there are still a few accessories that you may want to add to the outfit. Consider showing off your rocket side with a pair of leather boots. Go with a nice chic look by adding a pair of sandals, or you can really grab attention by pairing this skirt with some incredibly high heels.

It is also important that you consider the right accessories for this look, because they really make a bit statement of their own. For this reason, you want to make sure that you go with a limited amount of accessories. Make sure when you wear these skirts that you avoid wearing too much jewelry. Since the skirt makes such a big statement, jewelry should be understated instead of overdone.

Another thing to consider as you choose your skirt is the length. You’ll find that leather skirts come in many different lengths. There are long skirts, knee length options, short skirts, and then leather mini skirts. If you are wearing the skirt to the office, something a bit mellow, such as a longer skirt, may be the right choice. However, if you are planning to go out to the clubs, going with a mini skirt will definitely grab the attention of every male in the room.


Crowdfunding, Taking India by Storm!

As cliché as it may sound, there’s no running from the fact that India is one of the youngest countries in the world. Unlike earlier where people aspired to be working with top-notch brands, we are gradually moving away from this thinking.

Just a couple of days back, at my school reunion, when I met my friends, I was amazed by the discussion we had over dinner. Blame the alcohol or nostalgia, we spoke about how we’ve moved forward from school crushes to serious relationships, from being a fan of eating at swanky restaurants to how we’ve realized the importance of home-made food, we poured our hearts out. In the midst of it all, a friend stood up and ‘made an offer we couldn’t refuse.’ While some of us were all settled with our jobs and families, there were some who wanted to break the monotony and start ‘a thing of their own.’ She discussed her idea of starting an all-inclusive event and communications agency, had a name for it, a team, place, etc. When asked about investments and finance, she said, “Heard about crowdfunding, fellas?”

This, set my horses running, and just when I was wondering how beautiful this concept is, I read an article that said, over the next few years, say by 2020, India is expected to have more than 11000 start-ups and was awestruck with how India is already in love with crowdfunding. As I began reading and researching about why India is in love with crowdfunding, or should I say, why entrepreneurs are opting for Crowdfunding, to raise funds for their projects, I gathered the following points.

1. Fund start-ups – Many of you I am sure, like my friend, have an idea and are waiting for the right opportunity to launch. Here’s your shot, crowdfunding are a great way to finance your project. Crowdfunding is not a great financial tool but also helps you set your marketing strategy rolling. Given the growing population and the rising disposable income levels, in India, it is easy to team-up with like-minded people and use their established contacts, to fund your project.

2. Puts us on global pedestrian – Crowdfunding is relatively more popular in the U.S. and the U.K. than in India. However, the trend is picking up with great speed. The advantage is, you can pitch to overseas investors as well, thus, expanding the scope of your project, from being centered in India or your city to crossing international borders. This also benefits India at large, brings into limelight the potential we have and the amazing business proposals.

3. Collaborate with SMEs – We would all agree that unlike other countries, India poses a unique set of challenges for businesses, whether it be a compulsory 2 percent contribution to CSR or focus on rural development. Crowdfunding is a great way to collaborate with SMEs and utilize their potential, not only regarding manpower but also established a network of clients and investors. India has a large base of SMEs, hence crowdfunding benefits us like no other.

4. International clients – This, I feel is the greatest benefit you derive out of crowdfunding. Unlike other mediums, the internet does not restrict you regarding boundaries, you can set up a video call with potential investors, seek assistance from people across the globe, etc. India, needs more of foreign investors and hence, crowdfunding is gradually emerging as a preferred medium of raising funds for businesses.


Fundamentals of Crowdfunding

By definition, crowdfunding is a method of financing a business venture by raising monetary contributions from a large number of people. It is mostly achieved with the use of internet through websites that allow business people raise money; but the concept can also be carried out through other means.

Of recent, crowdfunding has become a trend in the world of business, be it a startup or accomplished businesses. According to, Massolution, a US based research firm, entrepreneurs have raised billions of dollars with over 600 crowdfunding platforms around the world. There is no question that crowdfunding is here to stay, and it represents a major new source of funding for innovative new businesses, non-profits seeking contributions and artistes looking for some recognition for their creative efforts.

Some of the numerous crowdfunding platforms available are Kickstarter, Indiegogo, LendingClub, and Fundable among several others. On these platforms, donations are sought in return for special compensation. While each site offers their unique terms, the general concept is the same across all the platforms.

Crowdfunding can also be used to collect loans and royalty financing. For example, the site LendingClub, allows members to directly invest in and borrow from each other, removing the banking middleman in the transaction. The idea is to bring business owners and the investors together. It also aims to sell company shares or ownership stakes in the company on crowdfunding websites, just like an initial public offering without the limitations.

What makes crowdfunding worthy is that it provides startups or early stage companies to launch a product or service while not exposing the entrepreneur to the whims and quirks of the investor or loan officers. Also, a successful crowdfunding campaign not only provides a business with needed cash, but also creates a base of customers who feel it is their duty to patronize the business because they have a stake in its success.

Crowdfunding definitely have an enormous advantage to a starting entrepreneur but it is not without its own perks. For instance, it could be a huge waste of time if the campaign is not well planned. It could even be worse if you meet your goal but then realize you underestimated how much money you needed. Your integrity is not only at stake here, customers can also sue a business if it fails to deliver on its promise.